ABOUT GUIDE TO CELEBRITY
Guide To Celebrity is your all access pass to the “Business of Celebrity”. The GTC mandate is to inform, educate and highlight the behind-the-scenes action of celebrity brand alignments, from the most iconic and lucrative endorsements, to the most forgettable and not so successful partnerships of our time. So if you’re a fan of pop culture and have a keen interest in understanding Celebrity Branding, PR and Marketing Campaigns, then GTC is just for you.
ABOUT ZOE MSUTWANA – FOUNDING EDITOR
Zoe Msutwana is a Public Relations Professional and Brand Management specialist. Passion, dedication, hard work and commitment are some of the qualities she attributes to the spike career has seen over the years. Zoe started her career as a Public Relations Intern at At Vogue Communications, where she worked on the NBCUniversal brand, which houses TV Channels including E! Entertainment, The Style Network Universal Channel and Studio Universal on the DStv platform. She was later promoted to her next roles as PR Assistant and Account Manager, before leaving the agency.
Following this, Zoe went on to join DNA Brand Architects as a Senior Brand Architect where she oversaw PR/Reputation Management & Strategy Development for brands such as Brutal Fruit, Vodacom Youth, Bonang Matheba and Rimmel London & SA Fashion Week. In January 2016, the PR maven and Pop Culture expert took a leap of faith and decided to go into business to kickstart her entrepreneurial interests. The journey saw Zoe managing Public Relations for Lucozade SA through Mode Brand Studio, leading the brand’s first local PR endeavors, which proved to be a resounding success.
Alongside her efforts as a PR Entrepreneur, Zoe took a move that would see her cement her position as one of the leading voices in celebrity brand collaborations and campaigns by launching her platform, www.guidetoceleb.com. Guide To Celebrity is positioned as an all access pass to the “Business of Celebrity”, whose mandate is to inform, educate and highlight the behind-the-scenes action of celebrity brand alignments, from the most iconic and lucrative endorsements, to the most forgettable and not so successful partnerships of our time.
Zoe has since been appointed as a Senior PR Account Director at Africa’s premier luxury brand agency, Vivid Luxury, while leading GuideToCeleb.com as the Founding Editor & CEO.