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    GTC PRESENTS 2018’S MOST COMPELLING CONTENT CREATORS

    The most frequently asked question pertaining to content creation is how one can become a content creator, and rarely about becoming the most gripping one. Content creation is the process of identifying a new message you want to convey to an audience, deciding which form you want the content to take (i.e blog post, video, […]

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    UNPACKING OUR FAVOURITE CHRISTMAS ’18 CAMPAIGNS

    It’s beginning to look a lot like Christmas, which usually means it’s time for brands to steal a share of mind during the highly cluttered spending season. Holiday campaigns are a great way for brands to stand out and win the business of consumers. This is usually done through engaging consumers with Christmas-themed content and […]

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    THE RISE & INFLUENCE OF FASHION E-COMMERCE BRANDS

    The impact of social media is undeniable, the audience numbers speak for themselves. As at the end of 2017, Facebook users exceeded 2 billion daily, and Instagram having in excess of 500 million users daily checking their feeds. The sheer popularity of social media has spurned on a whole new career category of Digital Content […]

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    WOOLWORTHS STYLEBYSA – FASHION FOR SOUTH AFRICA, BY SOUTH AFRICA

    The influx of cheap imports from China is reported to have led to the loss of nearly two-thirds of the clothing sector’s jobs over the past two decades. As a means of calling for change and imposing action on retailers, the Southern African Clothing & Textile Workers Union staged protests outside malls across the country […]

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    STYLEBYSA – DESIGNER SPOTLIGHT

    As someone who has always been a fan of the fashion scene and industry as a whole, over the years, I’ve realized that perhaps I haven’t been much of a fan of the South African fashion industry. This is by no means a reflection of the state of talent in local creatives, but is due […]

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    BACKSTAGE BUSINESS WITH WBEAUTY

    After locking down the designer lineup, the biggest job for any fashion week organiser is the hustle to procure fashion’s golden ticket – the big beauty sponsor. Likewise, hair and makeup companies are turning fashion week partnerships into powerful brand marketing tools. This culture of beauty companies gaining visibility at fashion weeks began in the […]

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    RISING STAR – TSHEPISO DA COSTA

    Gisele Bundchen enjoyed 15 years as the world’s highest-earning model, before relinquishing the title to Kendall Jenner when the 23-year-old topped the Forbes‘ annual list. The second youngest member of the Kardashian-Jenner clan made a staggering $22 million last year as a result of numerous campaigns, thanks to a massive social media following and her […]

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    WELL VICTORIA, THERE’S A NEW SECRIHT IN TOWN

    Over the years, the Victoria’s Secret brand has comfortably held on to its spot as the No. 1 U.S. lingerie label, with little competition. Known for its glitzy annual fashion show broadcast worldwide and drawing interest from world-famous supermodels, the brand’s popularity seems to be waning, with a reported market share decline. If we’re being […]

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    BILLIONAIRE BOUNCE BACK

    Surely I cannot be the only person who would drop everything, just to make a living from ‘Keeping up with the Kardashians’. I always say being a Dash Doll (our official fandom name) is a full time job, or at least should be generating many of us some form of income. Between the booming business […]

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    BEHIND Ri.CH FACTORY’S COLOURFUL RUNWAY TAKEOVER WITH DOVE

    According to Dove, its Invisible Dry Anti-Perspirant Deodorant is proven to leave no white marks on 100 garment colours and was formulated to be invisible on any fabric. Through its association with fashion, the brand wants to encourage women to have the freedom to wear more of the colours they love. As a means of […]