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MAJOR COLLABORATIONS FOR KARL

Known for his iconic white ponytail and black sunglasses, Karl Lagerfeld is easily one of the most recognisable figures in the fashion industry. Many fashion insiders have argued that Karl is the reining King of Collaborations, having birthed H&M’s famous designer collaborations, after being the guinea pig for the brand exercise. A few years later, the designer who currently helms Chanel, Fendi as well as his eponymous label, partnered with Diet Coke to create three limited edition bottle designs for the brand’s 2010 ad campaign. Since then, Karl has done a number collaborations here and there, but nothing really groundbreaking to the point of him being labeled the King of Collaborations, at least not when we have key players like Virgil Abloh.

Karl Lagerfeld Collaborations
Karl Lagerfeld x Diet Coke

Below we look at some of Karl’s most recent collaborations:

Karl x ModelCo

In April this year, Australian beauty brand ModelCo unveiled a partnership with the King of Couture. “The super fun, highly coveted and collectible collection combines our high-quality formulas and innovative, technical packaging with Karl Lagerfeld’s unmistakable artistic aesthetic that’s sophisticated, modern and cool,” revealed Shelley Sullivan, founder and CEO of ModelCo. “This collaboration presents a new, very relevant way to connect with our audience, for whom we are much more than a fashion brand — we are a fashionable companion in their daily lives. Looking beautiful when going out is, of course, important to our consumers, and we are very happy that we can help them [do] so and can do it with a smile,” Pier Paolo Righi, chief executive officer of Karl Lagerfeld added.

Karl Lagerfeld Collaborations
Karl Lagerfeld x ModelCo Collection

Karl x Kaia Gerber

This year also saw Lagerfeld ask Kaia Gerber to create a capsule collection of ready-to-wear and accessories for his label. Karl Lagerfeld x Kaia, is a day-to-night line that incorporates a Paris-to-LA narrative, with Gerber responsible for breathing her West Coast style into Lagerfeld’s Parisian aesthetic. It is reportedly the company’s largest collaborative project to date. “I definitely just wanted to make sure that it felt authentic to me and my personal style and also to Karl and his personal style,” the 16-year-old model, daughter of Cindy Crawford said. “That was our main focus, taking both of our aesthetics and having them meet, and it actually worked out in a really natural and beautiful way. There’s a lot of that California, laid-back style and then a lot of that chic, Parisian style. You’ll see a lot of that in the collection.”

Karl Lagerfeld Collaborations
Karl Lagerfeld x Kaia Gerber

Karl x Puma

The Karl Lagerfeld brand is gearing up for the worldwide launch set for October 19th of a men’s and women’s capsule with Puma. The 13-piece collection features sporty basics fusing the brands’ codes and two unisex spins of Puma’s iconic Suede sneaker. To help celebrate the model’s 50th year in the game, Karl is fusing his iconic aesthetic with Puma’s classic street style, for the collection that will drop just three days after the official anniversary of the Puma Suede Classic.

Karl Lagerfeld Collaborations
Karl Lagerfeld x PUMA

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