In what is set to be the adventure of a lifetime for vibrant starlet Sho Madjozi – iconic Brazilian brand, Havaianas, is adding even more colour to her AFROPUNK debut. In a move that sees the brand supporting and helping to showcase South African talent to the world, Havaianas has positioned the collaboration with Madjozi as a celebration of young women in the creative industry.
“I’m constantly inspired by women who courageously go after their dreams and live their best lives and, my partnership with Havaianas comes at an opportune time because it represents that. Creative collaborations between young South African women like myself and brands is what the industry needs”, the TraceMobile Ambassador said of the collaboration.
“Those from rural areas know that thing where people come together and give you money when you’re going on a journey. When Havaianas agreed to sponsor my trip to New York it felt just like that. #Afropunk we are coming for you!” the Huku hitmaker shared with fans. According to the brand, this collaboration also symbolizes the brand’s efforts to celebrate the spirit of travel within young South Africans.
The Havaianas and Sho Madjozi dynamic union is not only giving fans AFROPUNK experience but also promises to take fans on a creative journey this coming summer with more fierce content. These are the types of partnerships that warm my heart. These are collaborations that act as a launchpad into newer territories and elevate talent, while offering the audience authentic and fresh content. The kind of pro-activity and support the Department of Arts & Culture owes young creatives in South Africa. Sho Madjozi will be able to fully tour New York and strengthen her brand presence, beyond the AFROPUNK festival, thanks to this collaboration. May we see more collaborations of this nature. Congratulations to Havaianas and Sho Madjozi!