Whether it’s Gucci or Louis Vuitton, bold logos have proven to be a hit among fashion’s coolest crowd. Much like most luxury brands, Fendi is hitting the refresh button, with a clear goal to lure in the new generation of luxury shoppers. Back in March, Fendi reintroduced hints of the print — which was originally designed by Karl Lagerfeld — within pieces of its autumn collection. The Italian heritage label has reworked its famous FF logo to appeal to the content and selfie obsessed audience and has launched a dedicated FF capsule, exclusive to Net-A-Porter.
While the luxury brand has been working hard in the past year to appeal to millenials, it wasn’t until celebrities like Rita Ora, Kim Kardashian West, Tiwa Savage, Jhene Aiko & Nicki Minaj took on the logomania craze by donning head-to-toe FF gear, that this Fendi fixation took off. We must however admit that Kylie Jenner redefined our suburban-mom goals with that Fendi-mom-meets-Fendi stroller moment. 9,3 million likes later, we can gladly confirm that Fendi has a winning campaign.
Below are some of our favourite FF moments:
Kylie Jenner & Stormi Webster
Big Sean & Jhene Aiko
Gucci Mane & Keyshia Ka’oir