FENDI’S FF REFRESH CAUSES A FRENZY

April 17, 2018

Whether it’s Gucci or Louis Vuitton, bold logos have proven to be a hit among fashion’s coolest crowd. Much like most luxury brands, Fendi is hitting the refresh button, with a clear goal to lure in the new generation of luxury shoppers. Back in March, Fendi reintroduced hints of the print — which was originally designed by Karl Lagerfeld — within pieces of its autumn collection. The Italian heritage label has reworked its famous FF logo to appeal to the content and selfie obsessed audience and has launched a dedicated FF capsule, exclusive to Net-A-Porter.

Image: NET-A-PORTER

While the luxury brand has been working hard in the past year to appeal to millenials, it wasn’t until celebrities like Rita Ora, Kim Kardashian West, Tiwa Savage, Jhene Aiko & Nicki Minaj took on the logomania craze by donning head-to-toe FF gear, that this Fendi fixation took off. We must however admit that Kylie Jenner redefined our suburban-mom goals with that Fendi-mom-meets-Fendi stroller moment. 9,3 million likes later, we can gladly confirm that Fendi has a winning campaign.