Being the hopeless romantic and brand freak that I am, Valentine’s Month is always such an exciting period for me. Aside from secretly hoping that my boyfriend catches on to my hints, I always wait in anticipation to see how brands will celebrate love. No brand has quite hit the spot for me the way Tiffany & Co‘s 2015 “Will You” campaign did, until now. Swarovski is tapping into my softness with their emotive Valentine’s campaign, ‘Yes to Love’, an extension of their #BrillianceForAll positioning. The gorgeous and inclusive campaign sees its star-studded cast encourage customers to express themselves by saying yes to, and committing to whatever it is they believe in.
To celebrate the most romantic day of the year Swarovski brand ambassador Karlie Kloss and Spanish model Andres Velencoso are joined by real-life couples including Ruth Bell and Veronika Krajplova, Kim Willecke and Sean Dubberke, and Chiara Ferragni and Fedez. “The Valentine’s campaign ‘Yes to Love’ is the first in a series which will run throughout 2018, all celebrating #BrillianceForAll. We are thrilled to be adding to our dynamic cast of influencers this Valentine’s Day and saying Yes to Love, celebrating love that knows no bounds, all with our signature sparkle and brilliance,” shares Swarovski UK managing director, Hayley Quinn.
According to Swarovski’s creative director, Nathalie Colin, “Love conquers all, and love has so many facets. Swarovski is proud to speak up for diversity and all expressions of love. Therefore, in this collection, we have other love symbols in addition to the traditional heart. I took inspiration from the ribbon knot that symbolizes a lifelong commitment but also has a seductive twist to it. There is a bold cuff style, a stunning double ring, as well as more everyday jewels to meet everyone’s taste. Every piece is infused with messages of diversity and freedom to love that are very important to me – and to everyone.”
Celebrate the romantic season by checking out Swarovski’s latest ladies jewellery range here.