The Vogue Eyewear brand has been keeping fans across different nations on trend by offering a wide global assortment of products. The brand has since become an international contemporary fashion brand, which follows a global approach with local relevance to appeal to consumers with varying needs and tastes. Vogue Eyewear has captured the hearts of its consumers for years simply because of their belief that “beauty goes beyond appearance”, rallying us to throw caution to the wind and live our best care-free lives.
The brand’s new international communication campaign, #SHOWYOURVOGUE encourages women to show the world their real self, not caring too much about what others think of them. Through this campaign, Vogue Eyewear hopes to highlight an idea of beauty that goes beyond appearance and stereotypes, that kind of beauty that breaks the schemes. These are the values that have been spotlighted in the campaign headlined by supermodel and brand ambassador, Gigi Hadid.
“Gigi’s amazing personality and her fresh attitude are perfect for the vision of #ShowYourVogue”, said Greta Gervasini, Vogue Eyewear Global Marketing Manager. “This is why we chose her to represent our values”. “Gigi is a gourmand who enjoys horse-riding and, obviously, eyewear. Indeed, by no mere chance does the campaign portray her performing daily routine activities, such as eating, busying herself at the stove, getting on horseback, and proudly flaunting her Vogue Eyewear. She is not (only) a model anymore, but a woman with a bold personality that makes her unique,” the brand noted.
This September, Vogue Eyewear revealed model/TV Personality K Naomi as the latest star to join Gigi Hadid and others in the brand’s global celebration of the multi-faceted beauty of women. “K Naomi is very influential in her field. Her confidence and style aesthetic perfectly matches the Vogue Eyewear brand. She has a strong sense of self awareness and has an empowering V-side — and that’s why she was selected to represent this incredible campaign both locally and globally”, said Thera van‘t Hof, Luxottica South Africa, Senior Brand Manager.