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RIHANNA’S PHENOMENAL SEPTEMBER

RIHANNA’S PHENOMENAL SEPTEMBER

In between travelling and all of life’s happenings, I missed out on the opportunity to share all the great content we had planned for the month of September. I figured a #SeptemberFlashback is warranted, considering that it is deemed the most important month in fashion. Personally, I felt this year’s fashion week season was rather mild and forgettable, in comparison to the previous years. However, the most valuable month in fashion managed to deliver a few moments of greatness, from Bella Hadid’s record breaking Vogue September covers, to Kim Kardashian’s highly anticipated return to high fashion and of course not forggeting Rihanna’s iconic reign during the month. It would be unjust to imply anyone had more influence than Rihanna in September 2017.

Rihanna for Fenty Beauty

Following two successful seasons in Paris, Rihanna made her big return to New York Fashion Week last month. In true pop culture fashion, Rihanna not only had one, but three major fashion week moments: the introduction of her revolutionary makeup line (Fenty Beauty); appearing on three September ELLE covers; her Spring/Summer collection showcase held at Park Armory and, finally, what was the month’s most buzzed-about a-list event, her 3rd Annual Diamond Ball benefiting the Clara Lionel Foundation hosted at Cipriani Wall Street.

Rihanna arrives at the launch of her beauty brand, Fenty Beauty by Rihanna in New York. Photo: BRYAN R. SMITH/Getty Images)

Fenty Beauty

A month since its long awaited debut, Fenty Beauty is still all-the-buzz when it comes to the cosmetics industry. The brand has not only become a beauty sensation, but is proving to be a game changer by ushering in a new era of some much needed inclusivity in the industry. “I wanted things that I love,” she told Refinery 29. “Then I also wanted things that girls of all skin tones could fall in love with. In every product I was like, ‘There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between.’ There’s red undertones, green undertones, blue undertones, pink undertones, yellow undertones—you never know, so you want people to appreciate the product and not feel like: ‘Oh that’s cute, but it only looks good on her.’” Following a reported $10 million deal and two years of development with LVHM Moet Hennessy Louis Vuitton’s Kendo division, Fenty Beauty finally debuted in September ’17, launching in 1,600 stores across 17 countries.

Galaxy Collection by Fenty Beauty

Rihanna x ELLE

In honour of her the launch of her beauty line and to mark her sixth ELLE cover, Rihanna made an appearance on three different covers. “Lipstick always got me in trouble. Whether it was at home as a kid, or my early teenage years in my career, I always had the urge to wear it,” Rihanna explained. “So I broke all those rules. Now lipstick is like my lil’ secret weapon!” she told the publication.

Rihanna covers ELLE Magazine during Fenty Beauty promo

Fenty x Puma

While I don’t doubt that anyone expected anything short of showstopping from the Bajan beauty,  Rihanna gave New York Fashion Week that intoxicating moment it was lacking. Known for her insatiable appetite for thrilling moments, deviating from the ordinary and her risk-taking persona, the ‘Kiss It Better’ singer made sure that this energy permeates her Fenty x Puma show. “Rihanna’s event was primed to be a highlight, but few could have anticipated tonight’s breath-taking spectacle. After the jumps, spins, tricks, and parade of Fenty x Puma’s motocross-meets surf looks, the Bad Gal took her bow—or ride, we should say. She came in with her hands raised in the air, perched on the back of a motorcycle, blowing kisses to the elated crowd,” reported Vogue’s Brooke Bobb. We can’t wait to see what other fashion projects Rihanna will come up with when her contract with Puma comes to an end on December 16th this year, as her ever-growing empire shows no signs of slowing down.

Photo by Dimitrios Kambouris/Getty Images for FENTY PUMA By Rihanna)
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