I first heard the term “Momager” from the Kardashians during their first few seasons of “Keeping Up with the Kardashians”, a reality show that has now become a worldwide phenomenon, recently celebrating 10 years since it’s been on our screens.
In the “Kardashian Konfidential” 2010 released book written by the sisters Kim, Khloe and Kourtney, the term Momager is explored in great detail, and essentially unpacks the role that Kris Jenner, their mother, plays in their lives, as both a Mother, as well as a Manager. Say what you will, but here we are talking about “The Kris Jenner”, the same one that has played the biggest role in the multi-million dollar lives the Kardashian-Jenner kids now enjoy, and the fuel in the Kardashian franchise engine. Also known as the ex-wife to Caitlyn Jenner, previously known as Bruce, aka “Bruzer,” as Scott “The Lord” Disick fondly refers to her.
Of course we all know how the Kardashian brand came about, it was built on the back of Kim and that “tape”… Yes that one. But the brand was built by Kris Jenner, who manages all six of her kids’ careers, as well as her own, of course. While they originally may have been “famous for being famous,” the Kardashian-Jenner’s have redefined celebrity and have their own multimillion-dollar business juggernaut to show for it.
According to Cambridge Dictionary, the definition of Momager is “the mother of a famous person who is also their manager”, the perfect descriptor to Kris Jenner.
I have always had a keen interest in not only what Kris Jenner makes from managing her kids’ careers every day, but what their various endorsement deals mean for her financial status. No doubt Kris Jenner isn’t the first Mom to manager a child’s budding career or business, but she has done it like no other has, and as far as I’m concerned, the term “Momager” needs to have her face alongside it when you look it up ANYWHERE. (You can quote me on that… LOL)
Kris met Ryan Seacrest and pitched the idea of creating a reality TV series based on her family. Ryan, who has his own production company, Ryan Seacrest Productions (RSP), seemed impressed with the idea and decided to go ahead with it. This how the Keeping up with the Kardashians franchise came about.
Not only have the Kardashian-Jenner “kidos” become part of leading pop culture worldwide, but Kris Jenner in her own right, has created quite a bit of wealth for herself in the process, with a net worth estimated at $100 million, and the “Momager” trademark behind her name.
The latest millionaire to come out of Kris the Momager’s care is Kylie Jenner, the shy and youngest of the Kardashian-Jenner family of reality TV stars. Although Kylie took the longest to carve her niche from the rest of the clan, with the Momager’s support, she has stumbled across “Kylie Cosmetics”, a gold mine that’s threatening to take over “all things cosmetic.”
Initial reports of Kylie Cosmetics had most critics rolling their eyes, with suspicions of a desperate publicity stunt from a matte-lipped PR person. However, the numbers have proven the naysayers wrong, and unfortunately or fortunately for the rest of the Kardashian-Jenner’s, it is reported that Kylie Cosmetics has sold $420 million worth of product since its launch 18 months ago. Dan Barker, a London-based e-commerce and retail expert, believes that there are strong indicators that Kylie Cosmetics’ success is such that the notoriously shy baby sister is now worth more on paper than anyone else in her family.
With the running joke in the Kardashian fandom that Kris Jenner’s favorite child is whoever is making the most money at the time, the beloved “Kimmie”, does not look like her Momager’s fave anymore, and while the older siblings look for ways to reinvent themselves, we are certain Kylie is laughing all the way to the bank, and her Momager is right there with her.
Did anyone say KATCHIIIIING ?!