Black Girls have all the sauce and global brands can’t get enough! Thanks to social media, more and more women are finding their voice, confidence and careers online. Similarly, celebrities and social media personalities alike are using their social media influence to pull in brands that are in desperate need to connect with and reach their legions of fans.
A concept and movement that was popularized by CaShawn Thompson in 2013, #BlackGirlMagic was born as a way to celebrate the beauty, power and resilience of black women, while congratulating and highlighting their accomplishments. To officially mark the end of Women’s Month, we thought it would be appropriate to celebrate some our local stars that keep global brands coming back for more #BlackGirlMagic.
Below is a list of local celebrities that have fronted iconic campaigns for global brands:
Face of Neutrogena Nomzamo Mbatha joined fellow faces Nicole Kidman, Kerry Washington, Jennifer Garner, Kristen Bell, and Hayden Panettiere.
Mizani Global Brand Ambassador Ayanda Thabethe’s campaign will be rolled out in the USA, Kenya, Nigeria, Ghana and SA.
Bonang Matheba made history by becoming the first brand ambassador for Revlon outside of the US.
Lulama Wolf – H&M
Fashion blogger Lulama Wolf became the first local blogger to front a global campaign when she was announced as the face of H&M International summer campaign.
KNaomi is Reebok SA’ first female Brand Ambassador.