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#BLACKGIRLMAGIC KEEPS BRANDS COMING BACK FOR MORE

#BLACKGIRLMAGIC KEEPS BRANDS COMING BACK FOR MORE

Black Girls have all the sauce and global brands can’t get enough! Thanks to social media, more and more women are finding their voice, confidence and careers online. Similarly, celebrities and social media personalities alike are using their social media influence to pull in brands that are in desperate need to connect with and reach their legions of fans.

Illustration by Nicholle Kobi

A concept and movement that was popularized by CaShawn Thompson in 2013, #BlackGirlMagic was born as a way to celebrate the beauty, power and resilience of black women, while congratulating and highlighting their accomplishments. To officially mark the end of Women’s Month, we thought it would be appropriate to celebrate some our local stars that keep global brands coming back for more #BlackGirlMagic.

Image by: Pierre Jean Louis

Below is a list of local celebrities that have fronted iconic campaigns for global brands:

 

Nomzamo Mbatha 

Face of Neutrogena Nomzamo Mbatha joined fellow faces Nicole Kidman, Kerry Washington, Jennifer Garner, Kristen Bell, and Hayden Panettiere.

Nomzamo Mbatha x Neutrogena

 Ayanda Thabethe 

Mizani Global Brand Ambassador Ayanda Thabethe’s campaign will be rolled out in the USA, Kenya, Nigeria, Ghana and SA.

Ayanda Thabethe x Mizani

 Bonang Matheba

Bonang Matheba made history by becoming the first brand ambassador for Revlon outside of the US.

See Also

Bonang Matheba x Revlon

  Lulama Wolf – H&M

Fashion blogger Lulama Wolf became the first local blogger to front a global campaign when she was announced as the face of H&M International summer campaign.

Lulama Wolf x H&M

KNaomi

KNaomi is Reebok SA’ first female Brand Ambassador.

KNaomi x Reebok
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