“It’s an absolute honour to be part of Longines Principles. I’m looking forward to being a part of their family and fostering a long term meaningful relationship with them,” expressed an excited Terry Pheto, following another South African first announcement. Luxury watch company Longines announced a historic partnership with internationally acclaimed Tsotsi actress Terry Pheto, making her the only South African personality to be associated with the international brand. While no further details about the Switzerland based brand’s partnership with the award-wining actress and former L’Oréal brand ambassador have been revealed, should the relationship be explored any further, she would be joining the likes of power house names such as Kate Winslet, Simon Baker and Aishwarya Rai Bachchan.

Image: Xavier Saer

Considered by many as one of the most beautiful women in the world Bollywood star, Aishwarya Rai, who also happens to be a L’Oréal brand ambassador, has been known for embodying the Longines slogan “Elegance is an attitude” for more than fifteen years. In what is one of the most beautiful films I’ve seen from a brand, Aishwarya joined the Swiss watch brand to launch the new Longines DolceVita during the Prix de Diane Longines 2015 in Chantilly, France.

Two years later, this honour was bestowed upon our very own leading lady, Terry, when she was exclusively invited to the Prix de Diane Longines, one the world’s most important race for fillies in Chantilly France, as a VIP guest of the Principles of Longines. “We could not have made a more fitting choice of a South African association for Longines. Terry Pheto exudes everything the brand stands for and we look forward to having her be a part of our family. We’re excited to journey with her and see this relationship grow,” shared Tanya Miles, Brand Manager Longines.

We certainly do agree with the Longines team, Terry Pheto fits right in with their prestigious ambassadors. We’ll keep our fingers crossed for that official announcement 🙂

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