CÎROC’s ‘On Arrival’ campaign is all about celebrating moments of greatness and being at the forefront of what’s hot and happening. To roll out this international campaign, CÎROC has partnered with a select group of global superstars, to follow their moments of “arrival” for a year. Earlier this year, the world-renowned vodka brand announced its partnership with Iconic Global supermodel, Alessandra Ambrosia to bring exciting “arrivals” at the biggest fashion events and on trend party locations. Alessandra stars in the brand’s latest photography campaign, shot by the king of fashion photography and CÎROC global creative partner Mario Testino.
“We’re really excited to be working with Alessandra as one of the biggest talents of today and once again collaborating with Mario Testino to capture the vibrancy of the partnership. CÎROC is for those who dream big, aspire to greatness and recognise the importance of celebrating success when it arrives. Alessandra embodies this in everything she does, and we’re looking forward to celebrating with her this year,” said Samantha Reader (Global Marketing Director for Diageo Reserve). “I’m so happy to partner with CÎROC for their ‘On Arrival’ campaign. It’s amazing to be part of something that raises a glass to success and is at the heart of the biggest celebration moments around the world – I’m so lucky to be at lots of them! I really do believe in celebrating life at every moment, and I’m really looking forward to bringing CÎROC and my fans along on my journey and giving them behind-the-scenes access to the biggest moments of my year,” added the leggy Victoria Secret Angel.
Following a few not-so-subtle teasers from one of my favourite people in SA entertainment, CÎROC SA has finally confirmed Family Tree Records owner, Cassper Nyovest as the ambassador of their ‘On Arrival’ campaign. From dropping the biggest hip-hop albums and scooping coveted awards, to filling up shows with unprecedented sold out performances; and most recently, the debut of a much anticipated single, Tito Mboweni – the rapper’s successful career and glamorous lifestyle is truly a celebration of what’s hot. According to the brand, his bold passion and lively character has made him one of the hottest musicians in the industry, and the perfect embodiment of CÎROC’s playful luxe attitude. “CÎROC is about celebrating success and being at the forefront of what’s hot, and Cassper is an epitome of this. He is living his dream. We believe that Cassper has arrived and continues to arrive which makes him the ultimate lifestyle aspiration and match for our brand. Together with Cassper, we will celebrate memorable on arrival moments and provide our consumers the access to new world luxury experiences,” Vongani Chinkanda, DIAGEO’s Head of Reserve Portfolio commented.
“It’s such an exciting moment for me to be a part of the CÎROC family. We all know my ambition is to be and stay number 1 so partnering with SA’s number 1 Luxury Vodka, which is all about celebrating successes, was more than perfect for me. I really do believe in celebrating life at every moment and I’m looking forward to bringing CÎROC and my fans along on my journey and giving them behind-the-scenes access to the biggest moments of my year. My fans should look out – we have amazing plans in store,” the Tito Mboweni hitmaker revealed in a press statement. I’ve seen reports about Cassper’s deal being worth an alleged R30 million, but sources very close to the partnership have exclusively revealed to me that the year-long partnership is worth R2 million. That in my eyes is still a very lucrative deal. #ShaaShaa
Nigeria’s Best-selling author and media personality, Toke Makinwa; chart topping artist/producer, Tekno; and veteran crooner, Banky W were also handpicked for their individual embodiment of CÎROC’s playful luxe attitude and will alongside, Alessandra and Cassper, bring the brand’s ‘On Arrival’ campaign to life.