In 2014, Apple CEO Tim Cook announced that the company had donated more than ¢20 million to (PRODUCT)RED, a licensed brand owned by (RED) that seeks to engage the private sector in raising awareness and funds to help eliminate HIV/AIDS in Africa. The RED concept which was founded in 2006 by U2 frontman and activist Bono, together with Bobby Shriver, received a huge injection from Apple that year after the innovation giant conducted various fundraising projects in its efforts to aid the worldwide fight against HIV/AIDS. “I’m thrilled to announce that our total donation for this quarter will be more than $20 million —our biggest ever —bringing the total amount Apple has raised for (PRODUCT)RED to over $100 million,” Cook said in an email to employees. “The money we’ve raised is saving lives and bringing hope to people in need. It’s a cause we can all be proud to support,” he added.

Additionally, Apple launched a special campaign created in partnership with a handful of developers that offers exclusive (RED)-themed in-app content through the iOS App Store, proceeds from which go to (RED)’s Global Fund. As many of you may know, I was once addicted to Kim Kardashian’s wildly successful game. Yep, that’s how I got to learn about Kardashian’s and others’ partnership with Apple and (RED) to raise money for the Global Fund to Fight AIDS, Tuberculosis and Malaria. “Players can show their support by participating in special (RED) events and purchasing exclusive (RED) in-game items like (RED) Beats headphones,” Kardashian said in a statement at the time. “As a ‘thank you’ for their support, players can take a (RED) branded selfie with me and share to their social networks! Players can even attend a (RED) fundraiser event in-game. I’m thrilled to be able to support (RED) through Kim Kardashian: Hollywood, said Forbes’ highest-ranking reality starlet.

In equally exciting news, this week, Apple announced the drop of a new red iPhone 7 to commemorate the 10-year anniversary of their partnership with AIDS foundation (RED) this Friday. “Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad, and Apple Watch,” Apple boss Tim Cook said of the special edition phones.

The limited edition red iPhones will be available in stores and online on Friday,24th March. The stylish phones will retail starting at $749, and be available in both the iPhone 7 & iPhone 7 Plus. #DearGod

Images: Apple

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