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While many continue to question their “supermodel” status, Kendall Jenner and her equally “Insta Famous” pals Gigi & Bella Hadid, Hailey Baldwin and Joan Smalls continue to snag contract after contract from top brands. The reality star turned supermodel knocked 2014 winner Beyoncé off the annual “Very Important Endorser” list by Celebrity Intelligence in 2015. The “Keeping Up With the Kardashians” star and Estèe Lauder ambassador topped the year’s “Very Important Endorser” index, with fellow models Karlie Kloss and Gigi Hadid taking second and third place respectively. It’s pretty clear that brands can’t get enough of these ladies, and I don’t blame them.

Just this month, Kendall Jenner has been unveiled as the face of Daniel Wellington’s 2017 Classic Petite ladies collection. The Danish brand says it is delighted to be working with a global superstar like Ms Jenner. “We are thrilled to be working with Kendall for the launch of Petite. She is a modern icon that embodies an attitude that has been central to the design of the new collection. Kendall stands out, inspires and personifies the Classic Petite in an incredible way,” says Ola Melin, public relations manager at Daniel Wellington.

Kendall herself seems to be a fan of Daniel Wellington watches. “I have worn and loved the Daniel Wellington brand for a long time,” she said. “The Classic Petite is stylish and modern, and I can wear it with anything. This is an exciting time to be working with Daniel Wellington and I’m so happy to be the face of the new collection,” she said.

“Defined by its contemporary look and sophisticated design, Classic Petite is a must-have staple for every modern icon. We are proud to show our flagship Classic collection in a new light. The new watch lives up to its name in every sense and proves that less really is more,” says Filip Tysander, founder of Daniel Wellington.

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Classic Petite has just launched in Daniel Wellington and online. It will be available and in select stores from 1 April. NEED!!!

Images: Allure/DanielWellington/Instagram

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