You guys know how fond I am of Revlon’s “Love Is On” positioning as I have expressed my adoration for their relaunch. The relaunch took place in 2014 at a time when the brand was struggling to fair up in the intensively competitive beauty industry against dominating giants like Estée Lauder and L’Oréal. The objective? – To relaunch the Revlon brand to the world, get consumers to be inspired to love, and most importantly, to get them to realise that they need Revlon.
Three years on, their campaigns continue to be impressive and inspiring. One in particular being the “Choose Love” campaign, which has recently launched their Love Manifesto campaign, starring brand ambassadors, Ciara, Gwen Stefani, Bonang Matheba and Alejandra Espinoza.
REVLON LOVE MANIFESTO CAMPAIGN: