A true epitome of grace, beauty and brains, Celeste Kumalo is an MBA student, a businesswoman, the last reigning Miss SA Teen and brand ambassador for the new POND’S Pimple Clear. POND’S announced its groundbreaking skin care innovation, the new Pimple Clear, which is loaded with Lock + Clear technology, “offering pimple sufferers clearer, healthier skin in just three days”. The brand also unveiled Celeste as the brand ambassador for the trailblazing skincare innovation at the opening of The POND’S Institute pop-up experience at Sandton City last month.
“POND’S believes in showcasing South African beauties at every opportunity. POND’S also believes in women who are confident, multifaceted and proud of their heritage and themselves. Celeste was the perfect fit for this campaign because, not only does she have beautiful, soft skin, but she has a strong sense of self and appreciates her own unique beauty. Other young women look up to someone like Celeste. As a young businesswoman with a career in the spotlight, she understands and personally experiences how daily life takes its toll on her skin. POND’S Pimple Clear is the perfect product for her, and she is the perfect fit, as the epitome of a POND’S woman,” said Sphelele Mjadu – Unilever Personal Care Public Relations Manager.
The POND’S Pimple Clear campaign headlined by Celeste forms part of the brand’s global campaign, with the TVC starring the former beauty queen and brand ambassadors for other territories flighting in countries such as Singapore, China, India, Mexico, Philippines, Vietnam, Thailand and Indonesia.
“Being the brand ambassador for the New Pimple Clear feels like I’m really contributing to many women’s lives as they deal with confidence issues, especially regarding their skin. I’m honoured that POND’S has recognised a quality in me that identifies with the many women they cater to. Being a businesswoman, studying, with a career in the entertainment industry pulls one in many directions and can de incredibly stressful. But when you look in the mirror and you’re happy with who you see, it’s a great feeling. A feeling that every woman should experience,” the Republic Nails & Beauty Salon owner exclusively told GuideToCelebrity.
As a brand, POND’S believes in showcasing South African beauties at every opportunity and as such, are currently using “It Girl” of the moment, Ayanda Thabethe for the POND’S Perfect Colour Complex campaign, which will be announced very soon as well as model Olwethu Mlawu for POND’S Flawless Radiance campaign. Congratulations to Celeste and POND’S on such a stunning campaign. The new POND’S Pimple Clear has also received positive reviews from users, which is another win for the brand.