My oh my! Who would have thought that 17-years after a cease and desist letter, we would be here today, witnessing what could be the collab of the year. In 2000, Supreme released a skateboard deck that mimicked the Louis Vuitton monogram, the luxury brand replied with a cease-and-desist letter. Supreme was left with no choice but to pull the deck from its site, replacing it with the following note: “Recalled after two weeks due to lawsuit”.
Well, it seems like Louis Vuitton has finally realized the global phenomenon that is the skate and street-wear brand. The French fashion house’s global head of menswear, Kim Jones, recently commented on the collaboration, “No New York City conversation is complete without Supreme. We might say no menswear conversation period can really be complete in 2017 without mentioning Supreme, and this Louis Vuitton collab further cements the brand’s ability to blur the true definition of ‘luxury.’”
The dual-branded collection, which includes accessories, shoes, and more, debuted as part of LV’s Fall-Winter 2017 show in Paris, and will be available at select Louis Vuitton stores and rumored pop-up stores on Monday, July 17.
Louis Vuitton is the latest luxury fashion house to tap into street and pop culture. It is also quite clear that Jones and his bosses view this collaboration as a chance for Louis Vuitton to up its cool factor, particularly among millennials – the popular demographic which every brand is vigorously targeting.
This is one of the dopest collaborations I’ve seen in a while. I have no doubt that July will see fans of both brands queuing to get their hands on the hottest items. All the yumminess!Images: Louis Vuitton