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QUEEN B* x WOOLWORTHS

QUEEN B* x WOOLWORTHS

Today, Woolworths SA announced Style Ambassador, Bonang Matheba as one its Wonderful Stories Ad Campaign faces. The ‘Do Different’ campaign launched in October this year, through following Jimmy’s story, a farmer who had to turn his mediocre life on its head by deciding to do something different. Woolworths’ Style By SA member, street style photographer, Trevor Stuurman followed suit with his own ‘Do Different’ story, documenting his personal style and different journey in fashion.

 Africa’s media powerhouse and style Queen, Bonang Matheba is the latest star of the brand’s empowering campaign. Bonang is the perfect collaborator for this campaign because I consider her to be one of the most evolutionary celebrities SA has seen. This has made it difficult for her legions of fans and media alike to predict her power moves, building a sense of mystique around her brand and a sense of anticipation around anything she does, over the years. I believe this is the reason she is still so interesting to write/talk about after almost 13 years in the industry.

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