Two years into her partnership with adidas Originals, Rita Ora continues to bring her fierce and vibrant personality to their collaborative collections. “We’ve continued to be inspired by Ora, our Original icon and the queen of color, chaos and attitude,” said the athleisure brand. I’ve always enjoyed Rita’s innovative and super girly creations for the brand, and according to a few fan-sites, their new collaborative effort, Deconstruction Pack, could be their final collection *weeps*. However, neither Rita nor adidas have confirmed these rumours. In honour of the launch of Cosmopolitan SA’s December Cover Girl’s Deconstruction Pack for adidas, I’ve decided to pay homage to some of her creative collections over the years.
adidas ORIGINALS x RITA ORA – BLACK PACK: This was Rita’s first collection as part of her partnership with adidas. “The collaboration came about through mutual love and appreciation. I have always been a fan of adidas Originals and respect what they stand for in their fearlessness and originality. I worked very closely with adidas Originals to put a personal touch in every piece with connections to my music, my career and my life. I’m really proud of the collection and beyond excited for my fans to get their hands on it,” said the new America’s Next Top Model host.
adidas ORIGINALS x RITA ORA – PASTEL AND COLOUR BLOCK PACKS: adidas Originals by Rita Ora Pastel Pack took to the skies: “dreaming sunset shades of powder pinks, blues and yellows that are cloud soft across talon-sharp shapes”. A riot of feathers inspired by Rita’s own tattoo, rustle around cut out shoulders and hips, bringing flight to batwing sleeves, skin tight body suits and high waist skinny-fit shorts. This was such an adorable collection, very much reflective of Rita’s personality.
adidas ORIGINALS x RITA ORA – SPRAY AND ROSES PACK: adidas Originals unveiled the Spray and Roses Pack from their ongoing collaboration with the British singer. The Spray Pack was made up of shiny metallics items splattered in a monochromatic black top spray, featuring classic sporty silhouettes inspired by streetwear, while the Roses Pack featured a print of blooming roses and insects on a midnight blue backdrop on pieces done in loose “boyfriend” cuts, but with a touch of femininity. Yum!
adidas ORIGINALS x RITA ORA – SUPER PACK: This collection encapsulated the power, energy and optimism of the Fifty Shades Of Grey star’s lifestyle. Here, the songwriter transformed her creative talents to a unique collection comprising four enigmatic ranges. The Super Pack was directly influenced by Rita’s passions and creative inspirations. Key collection take outs – Unstoppable, Bold, Brave and in bold Technicolour, screaming optimism, confidence and positivity.
adidas ORIGINALS x RITA ORA O-RAY PACK: The O Ray pack, including the Superstar and SML running silhouettes featured a distinct bone thermal X-ray print, which sat along the side panels for a striking take on classic footwear. Definitely not my favourite collection.
adidas ORIGINALS x RITA ORA – WHITE SMOKE PACK: The Smoke Pack collection exuded a quietly confident, yet edgy approach to high performance streetwear with varying smoke graphics on each piece. This was such an innovative design angle, also great execution from Ora and her team.
adidas ORIGINALS x RITA ORA – PLANETARY POWER & COSMIC CONFESSION PACKS: This time around, Rita and the adidas Originals team looked to outer space to inspire a more masculine and utilitarian aesthetic. The two installments, named Planetary Power Pack and Cosmic Confession Pack, featured vintage-inspired tracksuits and sportswear with futuristic twists such as custom patches, quilted fabric and moonboot-like sneakers. The Cosmic Confession seemed like something every woman should have for running errands. Love!
adidas ORIGINALS x RITA ORA – ASIAN ARENA PACK: This being Ora’s eighth pack with adidas Originals, the Asian Arena took its inspiration from the Geisha and featured a number of the brand’s heritage silhouettes. This range took the sportswear brand to new chic levels.
adidas ORIGINALS x RITA ORA – COLOUR PAINT PACK: Dubbed the “Color Paint” pack, the collection was inspired by retro painting-by-numbers, spotting a feminine palette of dusky pinks against blank canvas, monochrome in bold scale variations on all-over prints is all kinds of yummy. This could be my favorite collection from this collaboration.
adidas ORIGINALS x RITA ORA – DECONSTRUCTION PACK: With the latest collection, the Deconstruction Pack, adidas Originals and Rita Ora deliver an innovative take on the mantra. This collection sees Ora-inspired wording, graphics and colors take ‘normal’ and flip it sideways. “Bold blocking and material mixes conspire to generate a unique range identity with a DIY spirit”, says the brand in a press statement. Rita’s newest collection, whose motto, “Banned from Normal” which was issued by Rita herself, launches worldwide on Thursday, 24th November 2016.