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MAC CONTINUES CELEBRITY ENDORSEMENT LEGACY

MAC CONTINUES CELEBRITY ENDORSEMENT LEGACY

No brand has a stronger force more than MAC Cosmetics when it comes to make-up dolls. You will find your wig on the floor in a flash at a single negative mention of MAC products. Fortunately for me, I’m a fan of the brand’s products, from their foundations to their lip colours, so I won’t have to worry about my wig being snatched. Equally, I’m also fond of the MAC brand story, which honours individuality and self-expression, while enforcing artistry. The brand is also well known for its celebrity collaborations and this year, they showed no signs of holding back on their brand promise.

MARIAH CAREY

She happens to be my all time favourite female vocalist and I can promise you, six of her hit singles make up my Top 10 wedding songs (Yes, I’m one of those with a wedding playlist on standby). Just in time for the holidays, Mariah Carey has announced a second MAC Cosmetic partnership that doesn’t skimp on glitter or festive holiday cheer. I don’t recall the undisputed Queen of Christmas Ballads’ first collaboration with the brand, but it’s said that her wildly successful first holiday collection included gems like a frosted champagne nude lipstick suitably called “All I Want.” 

The collection is dropping on Dec. 8 online and in-stores Dec. 15 – 26 and will include glitter encrusted makeup brushes, five shades of lip stick, lip glosses, blushes, false eyelashes, eyeliner, body glitter, and of course, highlighter so you can glow just like Mimi. I must confess, I have two wishes this Christmas. I wouldn’t mind a few items from this collection of course, however, I would love to see the ‘We Belong Together’ songstress win her lawsuit against ex-fiancée, billionaire, James Parker. According to a few media outlets, Mariah is allegedly seeking $50 million in inconvenience fees. I swear this has been my biggest challenge with failed relationships, being inconvenienced and wasting time over someone that was never worth it. If she wins this one, she could be “opening doors” for most of us, lol.

TARAJI P HENSONtaraji-p-henson-mac-cosmetics

Alongside the music, when popular Fox show Empire launched in 2014, it was Taraji P. Henson’s character, Cookie who stole my heart. I’ve found myself drawing from Cookie’s confidence so many times in my journey. Whenever I feel anxious about a meeting, pitch or an interview, I always tap into my “What Would Cookie Do?” energy. I was so thrilled to hear that MAC had invited Taraji to channel her beloved personality and effortless sexiness into an exciting new collaboration earlier this year.taraji-jessie

Now the brand is taking its commitment to individuality even further by announcing that Henson, alongside Empire co-star Jussie Smollett are the newest MAC Viva Glam campaign stars. Their matte fuchsia shimmery charity lipstick and matching lipgloss will be available for purchase next February. According to MAC, the Viva Glam campaign, which started in 1994, sees every penny from lipstick sales being donated to those living with and affected by HIV/AIDS.

CAITLYN JENNERcaitlynjenner_collection_landing_1600x830

Although she may not be my favourite Kardashian/Jenner, we can’t disregard how Caitlyn Jenner fearlessly shared her transition with the world. Her ESPY Awards speech brought me to tears, even though she may have disappointed me with her cocky comments on her now cancelled E! reality show, I Am Cait. Earlier this year, MAC announced a fearless collaboration with Cait, a new Lipstick representing, being Finally Free, and Champions All Ages, All Races and All Sexes. This week, the brand announced that through her campaign with MAC Cosmetics, Caitlyn Jenner has raised $1.3 million for trans organisations. “Transgender people have had unprecedented visibility in the last few years, but it hasn’t always benefitted trans people, particularly those most in need. With MAC, I’ve found a partner that demonstrates a real commitment to the funding of transgender specific organisations and projects. I’ve been granted an extraordinary platform, one built upon the work of countless, and too often nameless, trans people who came before me,” the 67-year-old said of the collaboration. 100% of the selling price has gone towards MAC’s AIDS Fun Transgender Initiative and there have been over 75,000 sales of the product since its April release.

Images: MAC

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