My love for celebrities and pop culture knows no bounds. I also consider myself somewhat a fan of fashion, I enjoy clothes and news surrounding the fashion world, but I am far from being a fashion fundi. To be quite honest, I’ve come to learn about certain fashion brands because of whom they have enlisted in their campaigns, or which celebrity was spotted in their designs on the red carpet. This, according to the inner fashion world is a bad thing for the industry, because the admiration stops with the celebrity and the brand, craftsmanship, creativity often go unmentioned. There was a time when the inner loop of the fashion industry solely consisted of designers, models and editors. Now that loop has stretched out to accommodate actresses, hip-hop stars, singers, reality stars, socialites, bloggers and influencers.Celebrity endorsements have in the past proved useful because of the recognition a superstar or someone with a following can bring to a brand. This is why the often snobbish industry has almost been coerced to enlist the help of celebrities to help draw the much needed numbers. The truth is, the power of celebrity at the moment cannot be ignored, you switch on the TV, scroll through social media, walk into a mall, celebrities everywhere. Today, the fashion world seems to be centred around A-List celebrities, from the front rows at fashion week, to fashion campaigns and Vogue covers, celebrities seem to be taking over the world of fashion.
Developing technology, 24-hour news and the Kardashians have been credited for the shift the 2000s have seen in the creative narrative. According to Business Of Fashion’s Imran Amed, “Many fashion brands may have been built on the dreams created by out-of-this-world Haute Couture collections. But today, for many brands, this desire is built on the image of celebrity, which can arguably reach more people than the Haute Couture shows ever will”.
Let’s take a look at some Fashion Houses that have embraced today’s World of Celebrity:
Roberto Cavalli x Ciara
Versace x Lady Gaga
Dior x Rihanna
DKNY x Rita Ora
Balmain x The Wests
Louis Vuitton x Michelle Williams
Chanel x Kristen Stewart
JimmyChoo x Nicole Kidman