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FASHION WEEK – ALL THE BUZZ

FASHION WEEK – ALL THE BUZZ

I’ve always considered Fashion Weeks to be the most thrilling and prestigious occasions on the events calendar, an experience of a lifetime. I used to dream about attending Fashion Week, seeing the dreamy designs donned by the most gorgeous models in the presence of A-List stars. After realizing that a career in IT was not what I wanted from life, I decided to seek out a career in Fashion. At the time, I knew I didn’t want to necessarily become a Fashion Designer, but I knew I wanted to play a part in the Business Of Fashion. In 2009, I fortunately connected with a lady who was in the process of starting an “Eastern Cape Fashion Week”. Following a few back and forth emails, I managed to land a role as the Coordinator of the Inaugural EC Fashion Week ‘09. I took on the role on a pro-bono basis because that’s just how hungry I was for the opportunity and I was very passionate about the industry and its potential. After nine months of planning, presenting, lobbying, fighting, crying, winning, my grandfather passed away. Coincidentally, his funeral fell on the same “week”. I also resigned a mere week before the event due to some indiscretions that were clouding the platform.

Five years later, I bumped into fashion again through a client who was a sponsor at one of the main Fashion Weeks in SA. When my agency won the account, my then boss remarked “this has your name written all over it”. Indeed it did! I could not believe that after so many years, my dream of “working at a Fashion Week” was finally becoming a reality. Boy oh boy! The glitz, the glamour, the fabulousity, the camera flashes, the a-listers, the selfies, DOLOLO! These elements were not missing, but because you are working, those become secondary to everything that you are doing. In my first year of working at Fashion Week I saw one show, not because the access wasn’t there, but because I was exhausted from handling guest list, hosting celebrities, coordinating interviews and driving social media engagement. The last thing on my mind was catching a fashion show. Since then, I’ve decided to take a break from Fashion Week (both as a worker or as a guest), to get over my unsavoury experiences and reignite my love for the platform.

Last week was the culmination of the Mercedes-Benz Fashion Week experience, which saw a few of our fashion bloggers/influencers take criticism for their dressing skills or lack thereof. I must say, I was a bit underwhelmed by the lack of real buzz, show stopping looks from the runways and the street style fashion from some of our bloggers. Fashion Bloggers are not like us regular folk, Fashion Week is their boardroom. In my profession, I walk into boardrooms and I’m expected to deliver on presentations, therefore, Fashion Bloggers are expected to have the same regard for Fashion Week. I guess I can understand why a lot of people felt disappointed with the street fashion we saw this season.

I’ve decided to do a compilation of my favourite fashion week street style looks from various women at fashion weeks over the years.

Here’s your guide to conquering fashion week street style:

Miroslava Duma and Nasiba Ailova at Armani Privé, Paris Haute Couture 2014

Solange at Carven’s presentation at Paris Fashion Week Womenswear fall/winter 2015/2016.

Thithi Ntheta at SA Fashion Week Spring/Summer 2016Thithi Nthetha

Rihanna at the Christian Dior Spring/Summer 2016 catwalk show at Paris Fashion Week

Zendaya Coleman at the Louis Vuitton 2017 Rio De Janeiro Cruise Show 

 Olivia Palermo at Schiaparelli AW16 Coutureolivia palermo

Images: DailyMail/worthathovsandwords/Pinterest/AthensStreetStyle/Ian Gavan

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View Comments (4)
  • I love this post.. Iman and Olivia look gorgeous. Growing up iv always wanted a career in fashion, mainly for the glitz and glamour the industry portrayed in movies haha, until 3 years back, I landed a position as a Fashion Coordinator(VM) for a huge international brand, while doing my 3rd year at varsity,and it wasn’t as fabulous as I thought working with fashion would be.. Currently working in print advertising, but I still would love to work in Fashion week.. and to go front row to atleast one show haha. I just discovered this website, might just be a frequent visitor.. Keep doing what you doing girl xoxox

  • I love how eloquent and articulate your articles are😍 And at the same time mantaining a bit of that “girl next door” vibe which makes you sound very relatable.

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